New York / Los Angeles – September 22, 2021 — Award winning writer, director, producer Liz Marshall announced today that musician, humanitarian and activist Moby signed on to Executive Produce and provide music, and award-winning renowned conservationist Dr. Jane Goodall signed on to narrate Marshall’s MEAT THE FUTURE, a timely documentary about the next agricultural revolution. Variety called the film “engrossing” and “persuasive” when it world premiered as a special presentation at the Hot Docs Festival. MetFilm Sales is representing worldwide sales rights, excluding Canada.
A character driven, deep dive into the game changing world of “cultivated” meat, Meat the Future follows a visionary CEO, Dr. Uma Valeti, as he sets out to make his dream a reality for us all. Imagine a world where real meat is produced sustainably without the need to breed, raise and slaughter animals. This is no longer science fiction. Cultivated meat is a food innovation that grows real meat from animal cells and it’s now within reach. Mayo Clinic trained cardiologist Dr. Valeti, is the co-founder and CEO of Upside Foods (previously Memphis Meats), the leading start-up of the cultivated meat revolution. From the world’s first meatball which cost $18,000 per pound to the first chicken fillet and duck a l’orange for half the cost, the film follows Valeti and his team over five years as the cost of production plummets, and consumers’ eye the imminent birth of this timely industry.
With the UN Climate Change Conference (COP26) in November and the recent UN Climate Change Report sounding a “code red for humanity,” a look at our unsustainable relationship to meat, and innovative solutions could not be more necessary. Animal agriculture dominates nearly half of the world’s land surface, producing more greenhouse gases than all forms of transportation. The prospect of meat consumption doubling by 2050 is not only sobering, but also a wake-up call for solutions. Compared to conventionally produced beef, cultivated beef is estimated at scale, to reduce land use by more than 95%, climate change emissions by 74% to 87%, and nutrient pollution by 94%.
“I’m very happy and proud to announce that I am an Executive Producer of the documentary MEAT THE FUTURE, by award-winning writer-director Liz Marshall. It’s about the remarkable development of cultivated meat, which can help us save the only home that we have in our fight against climate change.” commented Moby
“I’m excited about the documentary because it is solution-focused. The film proposes a way forward, to reduce methane, to reduce water and land use, to lessen the suffering of animals, and to prevent future viral outbreaks. I hope it sparks your imagination and inspires change.” added Dr. Jane Goodall
Director Liz Marshall adds, “Over five years, our lens was situated at the forefront of a historic and hopeful movement of change. What the future holds for cultivated meat is unclear, but I believe its revolutionary journey into the world will stand the test of time.”
An award-winning filmmaker who has written, directed, produced and filmed multiple impactful documentaries around the globe since the 1990s, Liz Marshall opened our eyes to the inhumanity and environmental impact of animals exploited for food, fashion, entertainment, and research with The Ghosts in Our Machine. Additional films include Midian Farm, about a 1970s back-to-land social experiment, and Water on the Table about the human right to water amidst a global water crisis.
London-based MetFilm Sales, run by ex-Dogwoof exec Vesna Cudic, acquired the world sales rights (excluding Canada) when Meat The Future had its world premiere at Hot Docs. Since its Canadian release, the film has been updated for the World, to include breaking news, music from Moby and narration from Dr. Jane Goodall.
Written, directed and produced by Liz Marshall, Meat the Future is executive produced by Kyle Vogt (co-founder Twitch, Cruise), Chris Hegedus (The War Room, Startup.com), Janice Dawe (Sugar Coated) and Moby.
Produced in association with documentary Channel, the Canada Media Fund and the Redford Center Grants with funding provided by the New York Community Trust. Produced with the participation of the Rogers Cable Network Fund. Produced with the participation of Little Walnut.
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