Director's Statement

Documentaries are powerful platforms to unveil ideas, inspire empathy and motivate social change. After spending years making consciousness-raising films shot around the globe, and after the successful release of The Ghosts In Our Machine, I was looking to follow a visionary, solution-focused story, and in 2015 came across the emergence of “cellular agriculture”. If growing real meat from animal cells without the need to raise and slaughter animals -with the goal of reducing environmental impacts on the planet’s ecosystem and climate- was indeed underway, I hoped to find an entry-point. After meeting Dr. Uma Valeti, co-founder and CEO of Memphis Meats, I felt certain there was a film. Securing unique access to Uma and his team, and to Bruce Friedrich and his think tank organization The Good Food Institute, provided me and the film team with a personal, up-close vantage point to chronicle the birth of an industry. The future of cell-based meat is unknown, but its revolutionary promise and journey into the world -as documented between 2016 – 2019- is a story that stands the test of time.

Liz Marshall