planetSHINE HOSTS THE OFFICIAL UK PREMIERE OF THE
NEW RELEASE OF MEAT THE FUTURE AT COPTIMISM
Wednesday 27th October 2021, Glasgow & Virtual
25th October, 2021 — planetSHINE has today announced that it will host the official UK premiere of Meat the Future at COPtimism on the 27th October. Meat the Future is a timely and award-winning documentary about the next agricultural revolution. Musician, humanitarian and activist Moby has provided the music and is an executive producer, and renowned conservationist Dr. Jane Goodall, DBE, Founder of the Jane Goodall Institute and UN Messenger of Peace is the film’s narrator.
This deep-dive documentary into the world of “cultivated meat” will be the opening film shown at the event and will be available for virtual attendees in the UK to watch. COPtimism is a two-day event, taking place in the run up to COP26 from the 27th – 28th October in Glasgow.
COPtimism will focus on how to drive forward the action needed to fix the climate emergency and lead to a plan of action that engages world leaders, brands and global citizens to futureproof the planet. It’s vital we collaborate now to secure our futures, the futures of our children and grandchildren, and our businesses.
Meat the Future follows visionary CEO, Dr. Uma Valeti, as he sets out to make his dream a reality where real meat is produced sustainably without the need to breed, raise and slaughter animals. Mayo Clinic-trained cardiologist Dr. Valeti, is the co-founder and CEO of Upside Foods (formally Memphis Meats) the leading start-up of the cultivated meat revolution. From the world’s first meatball which costs $18,000 per pound to the first chicken fillet and duck a l’orange for half the cost, the film follows Valeti and his team over five years as the cost of production plummets, and consumers’ eye the imminent birth of this timely industry.
With the UN Climate Change Conference (COP26) taking place in November and the UN Climate Change Report sounding a “code red for humanity,” earlier this year, it has never been more important to look for solutions to how meat is produced. Conventional animal agriculture dominates nearly half of the world’s land surface and produces more greenhouse gases than all forms of transportation. Compared to conventionally produced beef, cultivated beef is estimated at scale, to reduce land use by more than 95%, climate change emissions by 74% to 87%, and nutrient pollution by 94%.
Musician Moby has said “I’m very happy and proud to announce that I am an Executive Producer of the documentary Meat the Future, by award-winning writer-director Liz Marshall. It’s about the remarkable development of cultivated meat, which can help us save the only home that we have in our fight against climate change.”
“I’m excited about the documentary because it is solution-focused. The film proposes a way forward, to reduce methane, to reduce water and land use, to lessen the suffering of animals, and to prevent future viral outbreaks. I hope it sparks your imagination and inspires change.” added Dr. Jane Goodall DBE.
Director Liz Marshall adds, “Over five years, our lens was situated at the forefront of a historic and hopeful movement of change. What the future holds for cultivated meat is unclear, but I believe its revolutionary journey into the world will stand the test of time.”
planetSHINE Founder & CEO Rachel McClelland has said, “This documentary, along with the other amazing films we will be showing during COPtimism, shines a light on the wide-ranging issues that we face and the incredible individuals coming together to tackle these issues head on to create a better world.”
planetSHINE is active across COP26 including its COPtimism conference (27th – 28th October) and The Voiceless Revolution at COP26 in the Green Zone (3rd November). To secure your ticket for COPtimism visit Eventbrite and for more information about planetSHINE visit: https://planetshine.com/
For press queries please contact:
Name: Sophie Mitchell (Franses) / Richard Smith (Franses)
Email: sophie.mitchell@franses.co / richard.smith@franses.co.
ABOUT planetSHINE:
planetSHINE is a leading sustainability communications agency that works with brands to help bring their sustainability voice to life. They are a team of creative communications and sustainability experts who believe that brands can play a crucial role in planetary and societal agendas whilst achieving their own healthy growth objectives. Unapologetically committed to halting climate change and making the world a better place, the agency only works with brands that want to grow in alignment with the planet.