What if slaughter-free, environmentally sustainable “clean meat” replaced conventional meat in the grocery store?
Reinventing how meat gets to the plate is a tipping point
that could change the world.
Meat the Future exclusively follows the birth of the clean meat movement in North America, intimately following its movers and shakers as they risk everything to pioneer, test, fundraise, lobby, advocate, cook and unveil clean meat to the world. Foodies, activists and critics grapple with the significant challenges and revolutionary advantages of this nascent enterprise.
The concept is groundbreaking: producing real meat without the need to raise and slaughter living sentient animals.
If scientists can grow human tissue from stem cells for use in medical procedures, then why not a similar process to “grow” or “brew” real pork, beef, and poultry?
Meat the Future ushers the viewer into a world vexed by the complexities of industrialized agriculture, spotlighting a convergence of urgent issues, and zooming in on pioneering change-makers.
Uma Valeti, a successful cardiologist who trained at the Mayo Clinic, has held leadership positions at the American Heart Association and American College of Cardiology. He recently left a flourishing career in medicine to pursue his lifelong dream to revolutionize the meat industry. In 2015, Valeti co-founded Memphis Meats, a start-up tech company in the San Francisco Bay area, and rapidly attracted global attention with the 2016 unveiling of the world’s first clean meatball, and the 2017 unveiling of the world’s first clean chicken fillet and duck a l’orange – a herculean feat rewarded with $20 Million in investment. With support from the likes of meat industry leader Cargill, to mission driven billionaires Bill Gates and Richard Branson, Memphis Meats is accelerating its plans to bring products to market.
Bruce Friedrich spent the last two decades as a grassroots activist working in inner city soup kitchens to feed the hungry, and as a leader of the American animal protection movement. In 2016, he launched the Washington DC-based The Good Food Institute to champion, strategize, lobby and advocate on behalf of the clean meat and plant-based meat industries.
Meat the Future lifts the veil and journeys to the outer edges of technological innovation, exploring the personal and moral underpinnings that motivate leaders of a near trillion-dollar market opportunity.