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Food trends come and go but meat has been a chief staple of human civilization for millennia. Despite warnings from the United Nations -urging us to eat less meat- all indicators suggest that demand will double by 2050. With the global population expected to reach 9.7 billion, futurologists, entrepreneurs, NGOs, corporations and government groups alike are working to find solutions to the perils of climate change, global food insecurity, health pandemics, and to address the moral problem of animal cruelty.

Animal agriculture is one of the most environmentally destructive industries in the world, responsible for 18 percent of greenhouse gas emissions including methane and nitrous oxide – that’s more than all transportation combined.
A conventionally produced hamburger requires roughly 660 gallons of water, and one-third of the arable land on earth is used for animal agriculture. Since the post-war period, increased demand for meat has forced suppliers to make production more efficient at the expense of the billions of animals who suffer under cruel and unnatural conditions.

The advent of clean meat presents a game-changing alternative. By eliminating the need to breed, confine, raise and slaughter animals, clean meat is expected to produce up to 90 percent less greenhouse gases, use 90 percent less land and water than conventional agriculture.