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THE PREMISE

Food trends come and go but meat has been a chief staple of human civilization for millennia, and indicators suggest that demand for meat will double by 2050. With the global population expected to reach 9.7 billion, futurologists, entrepreneurs, NGOs, corporations and government groups alike are working to find solutions to climate change, global food insecurity, health pandemics, and to address the moral problem of animal cruelty.

Animal agriculture is responsible for 18 percent of greenhouse gas emissions including methane and nitrous oxide – that’s more than all transportation combined. A conventionally produced hamburger requires roughly 660 gallons of water, and one-third of the arable land on earth is used for raising animals. Since the post-war period, increased demand for meat has forced suppliers to make production more efficient at the expense of the billions of animals who suffer under cruel conditions.

The advent of “clean” “cell-based” “cultured” “cell-cultured” meat presents a game-changing alternative. By eliminating the need to breed, confine, raise and slaughter animals, it is expected to produce up to 90 percent less greenhouse gases, use 90 percent less land and water than conventional industrial animal agriculture.